3 facts about the Africa Magic Viewers’ Choice Awards (AMVCA)

Since its debut in 2013, the Africa Magic Viewers’ Choice Awards has grown into one of Africa’s biggest entertainment platforms, celebrating film, television, and creative talent across the continent. Beyond the glamour, the awards have also had a major economic and cultural impact on Africa’s creative industry.

1. The AMVCA ecosystem has generated over ₦9 billion in industry investments

According to the AMVCA Impact Report, the awards ecosystem has attracted more than ₦9 billion in investments over the past decade, supporting sectors including tourism, hospitality, fashion, logistics, media production, and entertainment services.

MultiChoice executive Dr. Busola Tejumola said the platform has helped connect creatives with brands, investors, and sponsors, creating new revenue opportunities across the industry. The growth of African film has also driven expansion in music, fashion, and other creative sectors.

2. “October 1” remains the most awarded AMVCA film

The 2014 film October 1 holds the record for the highest number of AMVCA wins in a single night.

The film, directed by Kunle Afolayan, received 13 nominations and won nine awards, including Best Director and Best Actress in a Drama for Kehinde Bankole. It also picked up awards in costume design, lighting, makeup, sound editing, and art direction.

3. The AMVCA has helped create more than 27,000 jobs

The awards ecosystem has created over 27,000 jobs across event production, fashion, media, logistics, catering, sound, lighting, and venue management.

Its wider investments have also supported training initiatives such as the MultiChoice Talent Factory, contributing to talent development, industry networking, and improved production standards within Africa’s film sector.

More than a red carpet event, the AMVCA has evolved into a major driver of Africa’s creative economy. From talent development and job creation to investment and global recognition for African storytelling, the awards continue to shape the growth and international visibility of the continent’s entertainment industry.